Most entrepreneurs know that we need good stories for business: client testimonials, speaker biographies, and sales pitches are all stories. We fear the poorly-told story, the glazed look when we tell people what we do at networking events. We long to captivate people with what we have to say, and we run from presentations that bore us. At some level, we know that it’s all about the story.

What most entrepreneurs do NOT know is how to tap into the secret power of story to connect with their ideal clients, create powerful presentations, and have people clamouring to join their tribe. Even when you’re simply “presenting the facts,” when you incorporate story, you impact the bottom line.

• You know you have a transformative gift, but it’s not getting out there as much as you’d like, or in the way you’d like;
• You ever feel like you’re talking, but for some reason they can’t hear you, and you don’t know why;
• You have trouble finding the right team members, or even if they’re good, they don’t always get what you want, so you end up doing it yourself (and that’s exhausting!);
• It just feels like there’s not enough time to get everything done;
• You know what you want to say at networking events or when giving a talk, but somehow you just can’t find the words;
• Sales conversations are difficult for you, and you don’t close sales easily, even when you know the person in front of you really needs your work;
• You know you have a gift to share, you are mission driven, and with each year, it’s getting more urgent to get it out there;
• Copywriting scares you, and you want to hire someone to do it for you – but it’s costly, and you don’t know what to tell the copywriter, and you’re worried they won’t get it right;
• You’re already reaching a lot of people, but deep down you know there could be so much more.

Even if just ONE of these statements applies to you, it’s time for you to incorporate the amazing power of story in your business. As you’ll see by the end of this guide, these are all basic story problems. Let me show you how to have the power of a well-told story on your side.

By the time you finish reading this e-guide, you’ll be ready to start tapping into the power of story to bring greater ease into your life, close more sales, have more fun, and create those elegant moves where a single action brings about a cascade of positive results, all because you understand how story works.

For example, my client Trish used the principles in this guide to go from finding sales stressful and difficult to closing her first $5000 sale on a fun drive home from a talk. Because Trish was tapping into a whole different story, the woman she was chatting with inquired about her services and eagerly signed up for her coaching program the next day. Or you may be like my client Carol, who went from just opening the doors of her business to becoming a respected homeopath connecting with some of the top players in her field – all more quickly and easily than she ever thought possible. My client Katie created outrageous goals for her year, the “reach for the stars” kind of goals – and then met them all by March 1. Now what, Michèle? she asked me. That’s a great problem to have. All this was created through the amazing power of story.